From the LA Times:
An article on the power of new media to differentiate candidate.

“ALL the fizz aside, new media have the capacity to create distinctions with a difference.

National politics is one of the places where that may be occurring, and that’s a possibility to which, in Mrs. Willy Loman’s unforgettable words, “attention must be paid,” especially by the country’s news media.”

“What’s really interesting about this particular moment in our nation’s electoral life is that neither the Republican nor the Democratic candidates currently generating much of the interest and enthusiasm have formally declared. Both, in fact, have made themselves forces to be reckoned with by standing outside the formalized political process and communicating with voters through new and alternative media rather than traditional political journalism”

Read the full article….