Salesforce.com has created Campaignforce, a web-based on demand customoer relationship management application (crm) for politics online.

 From a CNET article:

“Online political campaigning has come a long way since Howard Dean’s turkey sandwich fund-raiser. ”

“Campaignforce mash-ups may even replace the need for college volunteers to serve as online media watchdogs. Using Web-based APIs (application program interfaces) Campaignforce can tell politicians the YouTube views for Barack Obama, searches for Sam Brownback on Google, or how many articles on John McCain have appeared on Yahoo News. It also works to manage staffers and volunteers in coordination with get-out-the-vote efforts and campaign events, while monitoring the campaign trail with Google Maps.”

“Salesforce.com said an incarnation of its program is already being used by Republican presidential candidate Mitt Romney.”  read full article…