“A presidential campaign is a peculiar, short-lived kind of start-up business, and like other firms it has overhead: the costs of being in business.”

“As a general rule, 75 percent of a campaign’s outlays will ultimately go to paid communication: direct mail, radio, television and Internet ads, said Craig Smith, the campaign manager for Sen. Joe Lieberman’s presidential effort in 2003-2004.”
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But if some of that communications money was invested in a prime generic domain name for politics like, that asset has a long term use - one that can dramatically reduce advertising costs for years to come.